Chard Marketing Inc. (CMI) was founded by Greg Chard in 1994. Greg had a personal vision for what Chard Marketing should be… a team that could provide top of the line sales and service and provide CMI Vendor Partners with premier representation in the Retail and Wholesale market.

The values CMI lives by creates solid long term relationships with both Customers and Vendor Partners. Though CMI is constantly changing, growing and improving, it is clear to see that the one time vision is now a reality.

Excellent teamwork is created by the trust, loyalty and commitment of Chard personnel. CMI has championed a Team Leader concept in the Retail Channel, which allows senior, more experienced personnel to oversee and train more junior associates while servicing their own stores. This concept ensures the highest standard of sales and service.

 

What Can Chard Marketing Do for You?

Are you a Manufacturer that needs to sell Retail or Wholesale?

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Do you require Feedback at the Floor Level?

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Products at the Big Box stores?

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Product sold in the plumbing wholesale channel in Ontario?

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Product sold through plumbing / bath boutiques in Ontario?

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CMI facilitates advanced team-based mobile reporting for its salesforce. Team leaders and service reps are trained extensively on using mobile and Internet-based reporting tools, which allow for transparent reduction of errors, rapid feedback and learning. Tracking reports, resets, video training, product knowledge (PK) sessions at the client site are all part of that equation.


Mobile and Internet-based reporting tools allow for gathering advanced reporting data and analytics, which can be shared with customers and other stakeholders. Its a win-win for everybody. Paperless reporting even saves our environment, making sure less garbage ends up in landfills.